Cannabis Consumer
Intelligence Report

January 2026

13,967
Posts Analyzed
6,991
User Profiles
826
High-Value Targets
97%
Classified

Executive Summary

This report analyzes 13,967 posts from the Cannect cannabis social network. We classified 13,577 posts and built behavioral profiles for 6,991 users, identifying 826 high-value targets for wellness brand outreach.

Key Findings

Positive sentiment dominates (50%+), indicating strong community engagement
Relaxation and pain relief are the most sought-after effects
Legal/regulatory uncertainty is the primary consumer frustration
826 users identified as high-value wellness brand targets
144 posts show high purchase intent (70%+ score)

Consumer Segmentation

Users are classified by primary consumption motivation based on their posting history.

Segment Users Share
Recreational 3,366 74.8%
Medical 639 14.2%
Social 215 4.8%
Wellness 184 4.1%
Connoisseur 96 2.1%

Experience Distribution

Experience Level Users
Regular 2,349
Casual 852
Expert 274
Newbie 126
Daily 105
Curious 38

Sentiment Analysis

Sentiment Posts Share
Positive 6,785 50.0%
Neutral 3,954 29.1%
Negative 2,128 15.7%
Mixed 710 5.2%

Implications

Negative sentiment primarily relates to access/legal issues, not product quality
High positive ratio supports premium positioning strategies
Mixed sentiment posts provide valuable product feedback

Effects & Preferences

Understanding consumer-desired effects informs product development and marketing.

Effects Desired

Relaxation
695
Euphoric
332
Pain Relief
315
Relaxed
228
Stress Relief
200
Creative
81
Euphoria
78
Energized
72

Effects Mentioned

Effect Mentions
Euphoric 945
Relaxation 563
High 305
Pain Relief 276
Relaxed 264
Euphoria 182
Creative 177
Intense High 122

Strain Intelligence

Strain Mentions Sentiment
Kushmints 18 76
Sour Diesel 15 57
White Widow 12 36
Blue Dream 10 67
Afghan Kush 7 70
Killer A5 Haze 6 82
Gorilla Melon 6 31
Kush 5 53
Jack Herer 4 70
Fat Bastard 4 75
Granddaddy Purple 4 43
Og Kush 4 76

Sentiment: 0-100 scale where 50 is neutral

Brand Intelligence

Organic brand mentions reveal authentic consumer sentiment.

Brand Mentions Sentiment
Curaleaf 11 -2
Trulieve 8 -5
420formulator 8 64
humboldtseedco 7 64
EZ MedCard+ 6 75
Green Fox Farms 6 64
Aurora Cannabis 5 18
Cresco Labs 4 -20
ADLites 4 75
Fastbuds 4 74

Consumer Pain Points

Frustrations represent business opportunities.

Legal Restrictions
50
Overconsumption
40
Legal Restrictions
40
Stigma
38
Access Restrictions
31
Legal Uncertainty
30
Misinformation
29
Work Stress
28

Opportunity Areas

Legal/Regulatory: Compliance tools, consumer education
Stigma: Normalization content, professional branding
Safety: Lab testing visibility, dosing guides

Market Overview

Product Categories

Category Mentions Share
Flower 3,123 60.2%
Edible 952 18.4%
Accessory 355 6.8%
Vape 267 5.1%
Concentrate 163 3.1%
Preroll 128 2.5%
Tincture 105 2.0%
Topical 94 1.8%

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